Privacy Policy

This Privacy Policy explains how Masa Beauty processes personal information when you visit www.masabeauty.se, place an order, contact us, or use our services.

Data Controller

Bahae Alraes, trading as Masa Beauty
Enskild firma
Vasagatan 17A
791 31 Falun
Sweden

Organisation number: 840109-1551
VAT number: SE840109155101
Email: info@masabeauty.se
Phone: +46 766 523 222

Information We Collect

We may process technical and usage information such as your IP address, browser type, device information, time zone, pages or products viewed, search terms, and information about how you use the website.

When you place an order, we process the information necessary to complete it, including your name, billing address, delivery address, email address, telephone number, order details, and payment-related information.

If you contact us, we may process the information you provide, including your name, contact details, order information, and the contents of your communication.

How We Use Personal Information

We use personal information to:

• process and fulfil orders;
• arrange delivery and provide order updates;
• process payments and issue confirmations or invoices;
• respond to customer-service, return, shipping, and warranty enquiries;
• prevent fraud, misuse, and security incidents;
• operate and improve the website;
• maintain accounting, tax, and business records;
• comply with legal obligations; and
• send marketing communications where permitted by law and where the necessary consent has been provided.

Legal Bases

Where the GDPR applies, we process personal information when necessary to perform a contract, comply with legal obligations, protect the website and our customers, pursue legitimate interests that do not override your rights, or where you have provided consent.

You may withdraw consent where processing is based on consent. Withdrawal does not affect processing carried out before withdrawal.

Shopify

Our online store is hosted and operated using Shopify. Shopify provides the ecommerce infrastructure used to operate the store, display products, process orders, and support checkout.

Shopify may process personal information on our behalf in accordance with its Privacy Policy.

Sharing Personal Information

We share personal information only where necessary to operate the website, fulfil orders, process payments, arrange delivery, provide customer service, prevent fraud, comply with legal obligations, or provide services requested by you.

International Transfers

Some service providers used to operate ecommerce services may process information outside Sweden or the European Economic Area. Where this occurs, transfers must use safeguards required by applicable data-protection law.

Retention

We retain personal information only for as long as reasonably necessary for order fulfilment, customer service, accounting, tax, legal claims, fraud prevention, and compliance with legal obligations.

Cookies

The website uses cookies and similar technologies. Some cookies are necessary for the shopping cart, checkout, security, customer preferences, and basic operation of the website. Other cookies may support analytics, functionality, or marketing where enabled and permitted by law.

You can manage cookies through your browser settings and available privacy controls. Blocking certain cookies may affect website functionality.

Your Rights

Depending on applicable law, you may have the right to request access to, correction of, deletion of, or restriction of processing of your personal information. You may also have rights to data portability and to object to certain processing, including direct marketing.

To exercise your rights, contact info@masabeauty.se.

You may also complain to the relevant data-protection authority. In Sweden, this is the Swedish Authority for Privacy Protection (IMY).

Children

The website is not directed at children. We do not knowingly collect personal information from children in violation of applicable law.

Changes

We may update this Privacy Policy when our practices, services, or legal obligations change. The updated version will be posted on this page.

Contact

Bahae Alraes, trading as Masa Beauty
Vasagatan 17A
791 31 Falun
Sweden

Email: info@masabeauty.se
Phone: +46 766 523 222